Of the $3.98 you pay for a gallon of milk, the farm keeps about $1.97. Once it becomes cheese or ice cream, your cut of the dairy basket drops to 25 cents on the dollar.

The Bullvine Podcast breaks down USDA's farm-share numbers and the gap nobody puts on the June Dairy Month banner: fluid milk returns about half the retail price to the farm, but the total dairy basket sat at just 25% in 2024. We trace where the rest goes, why the celebration started as a 1937 surplus dump, and why a Wisconsin law firm is now targeting your 15-cent checkoff.

What You'll Learn

• Why a $3.98 retail gallon only sends $1.97 back to your tank
• How to run your own farm-share math before the next co-op meeting
• Why fluid milk's checkoff return of $1.63 per dollar lags cheese and butter
• What the Wisconsin checkoff lawsuit could  ...