She grew up on a small Wisconsin dairy where the rules were clear: the boys milked cows and drove tractor—the girls did not. She watched decisions being made at the kitchen table, knew the numbers, understood the risk, and loved the business, but was never once treated like a future owner. Years later, that “farm daughter” would build a company worth more than many co-ops combined. This episode steps into that gap between what she could have been on the farm and what she became off it—and asks what your operation might be losing in the same blind spot.

The Story You’ll Hear

· The childhood chore list that quietly decided who was “management material” and who wasn’t

· The moment she realised the farm she loved would never truly be hers—and what that did to her drive

· Why she left dairy, and how those early b ...