What happens when an entire country becomes the stage for a global event?

For Lee Thomas, that question has been part of his career for more than two decades. His journey through the events and hospitality industry has taken him from the 1999 Rugby World Cup and 2003 ICC Cricket World Cup to one of the most significant sporting moments South Africa has ever hosted: the 2010 FIFA World Cup.

As CEO of Circa, Lee has built his career around making complex experiences work at scale. Behind the excitement of a major event are thousands of moving parts — venues, infrastructure, hospitality, logistics, people and decisions that often have to be made in real time.

In S2 Ep5 of The Braadcast, Norman Raad joins Lee for a conversation about what happens when the stakes are high and the world is watching. They explore the evolution of hospi ...