The first podcast episode of The Big Apple by PRSA New York discusses the tireless PR efforts of rebuilding a city after a crisis. Cristyne Nicholas led the charge as CEO of NYC & Company, rebuilding New York’s tourism industry after the tragic events of September 11th. Our host, Sandra Fathi, will dive into the PR strategy that brought NYC back to life after that fateful day and how it remained resilient during the COVID-19 pandemic.