A lot of things can make money.

That does not mean they belong in your business.

This episode is about the question founders ask way too early: Will this make money?

Because you can build a profitable offer you hate delivering. You can become known for work you have completely outgrown. You can monetize every skill you possess until your business looks like a Cheesecake Factory menu. And you can successfully scale yourself directly into a life you never wanted.

I’m breaking down the questions I think should come before revenue, including one of my favorites: If this works really well, do I actually want the life that comes with it?

If your business has too many ideas, offers, directions, or things competing for your attention, explore The Reveals at  ...