Your clients are already telling you why they hired you, why they trust you, and why they keep referring people to you.

The problem is, you keep treating their words like compliments instead of marketing research.

In this episode of The Aligned Edit, business advisor and diagnostic strategist Veronica Dietz explains how women founders, consultants, coaches, creatives, brand strategists, and service providers overlook the specific parts of their client experience that make their work valuable.

Your clients may not care about your proprietary framework, polished process, or “strategic solutions.” They care that you tell them the truth without making them feel stupid, notice what everyone else missed, make complicated decisions feel simpler, and help them stop spiraling.

Veronica breaks down how to use testimonials a ...