If you’ve rewritten the same sales page over and over and the number underneath it still has not moved, the page might not be the real problem.

In this episode, Veronica breaks down the founder pattern of endlessly editing the visible thing, the headline, the layout, the testimonials, the CTA, while avoiding the harder question underneath it.

Sometimes the copy is the lever.

Sometimes the business is just using the sales page as a very attractive distraction.

This episode looks at:

• why effort is not the same as evidence
• how to know when a page is actually load-bearing
• why conversion rates that stay flat are a clue
• what to check before writing version five
• how audience shifts can make an old offer stop converting

If you’ve changed the same thing four different ways and  ...