In this episode of The Aligned Edit, Veronica Dietz, founder of Tyche Digital Agency, explores why most women aren’t stuck in business because of marketing, messaging, or momentum, but because their strategy is built on an outdated or borrowed identity.

This episode breaks down what identity-led business strategy really means, why it matters more than ever in 2026, and how misalignment between identity and strategy quietly leads to overgiving, underpricing, burnout, and confusion, even for highly capable founders.

If your business feels heavy, scattered, or harder than it should, this conversation will help you understand what’s actually asking to shift.

What You’ll Learn in This Episode ...