🎧 SHOW NOTES — Keep’n It 9450: Codename WBB

Today on Keep’n It 9450: Codename WBB, Kevin “KDot” Lewis sits down with Tanner J, the driving force behind The Lead’s WNBA vertical. We break down how The Lead turns casual fans into die-hards, the state of women’s basketball media, the stories mainstream outlets miss, and the future of creator collaboration in the W space.

This is a fun, insightful, culture-forward conversation with one of the most consistent voices in WNBA coverage.

🔥 Topics We Cover:

• How Tanner got into WNBA media

• The Lead’s mission to grow women’s basketball fandom

• Choosing stories in a growing, busy league

• What types of WNBA articles hit hardest with fans

• How independent creators & platforms ca ...