Jacque, the social media manager, and Anita, the content creator indulge in a discussion about what it takes to create a good campaign. They dive into the characteristics you ought to implement to come up with a campaign that’s both impactful and memorable. They also discuss two examples of such campaigns. Take a listen.

Discussion Points

0:00 Introduction

0:39 Use of Influencers

3:02 Tapping into customer behavioral data

4:47 Nano-influencers

6:20 Originality

10:01 Influence (persuasion)

12:43 Be memorable

15:00 Examples of good campaigns

19:12 Wrapping up

Useful Links

The Closer (Heineken): https://www.youtube.com/watch?v=KdyoOuX_2c4&ab_channel=Heineken ...