"You have to show up every single day, and you can't shy away from those challenges either. The worst thing you can do is bury your head in the sand and pretend that its not happening, because it is happening, so just deal with it" - Joseph Harawira, CEO + Co-founder of Wai Mānuka.

Terms used widely to describe Joe are: Entrepreneur, visionary leader, strategic thinker, and creative problem-solver.

Wai Mānuka is New Zealand’s premier non-alcoholic beverage, that has evolved under Joe’s leadership from a startup to an award-winning brand. The team boasts patents and strategic partnerships with prestigious events like the 36th America’s Cup, NZ Fashion Week, and the NZ International Business Awards.

Prior to his current role as CEO, Joe served in the NZ Defence Force - completing operations in East Timor and Bosnia under the UN ...