Bill Currence is a West Point graduate, former Army officer, and the guy companies call when everything is on fire. They got tired of watching big consulting firms walk in, bill millions, and leave nothing behind but a PowerPoint deck and a bigger problem.

So they built CCO Brands instead.

But getting there cost him. Bill watched himself lose his values in a plant he was trying to save, pushed by someone who called his leadership into question. When he was fired, he says it was the best thing that ever happened to him.

We covered a lot of ground in this conversation:

→ Why pride is the single obstacle keeping companies from getting fixed

→ How Bill turned around 30 plants in 4 years

→ The physics-based approach that reveals where a plant is losing money in real time

→ What it means to truly save someone's ...