TRL Podcasts

TRL Podcasts

di TRL Group
Stagione 2021
Discover how the campaign of MAKE UP FOR EVER in China played fancily with Tencent Game
This is TRL Insights Blog, first published on the Aug. 26th 2021 in TRL Insights at www.t-renaissance.com Summary: Do customized makeup for game characters? See how make-up brands open up new trends in private domain operations in China nowadays.
See a possible piece of the future from the VANS Shanghai flagship store
This is TRL Insights Blog, first published on the Jul. 20th 2021 in TRL Insights at www.t-renaissance.com Summary: Vans flagship store not only represents Tencent's flagship application in retail, but also a beacon-level case for the transformation of stores.
A glimpse in 2021 of beauty business & initiatives of leading luxury brands
This is TRL Insights Blog, first published on the Jun. 22nd 2021 in TRL Insights at www.t-renaissance.com Summary: Why do luxury brands "cross-border" to beauty makeup if they don't do their main business well?
Is the cost of Perfect Diary really worth it
This is TRL Insights Blog, first published on the May. 25th 2021 in TRL Insights at www.t-renaissance.com Summary: How much does it cost to build a beauty brand from zero to IPO in 5 years indeed?
TRL Editors' Pick - Can Hainan determine the future of the luxury goods industry - A VOGUE China's View
This is TRL Insights Blog, first published on the May. 18th 2021 in TRL Insights at www.t-renaissance.com Summary: Discover the first Consumer Expo in Hainan of China in May and the future regarding one of the global premium brands destiny the decade.
How Shiseido China operations have been undergoing a revolution via private domain operations
This is TRL Insights Blog, first published on the May. 14th 2021 in TRL Insights at www.t-renaissance.com Summary: Discover the latest lessons learned by Shiseido China of their cutting-edge private domain operations practices since 2020.
Discover how SASA of Hong Kong to play with private domain operations in the beauty retail sector
This is TRL Insights Blog, first published on the May. 6th 2021 in TRL Insights at www.t-renaissance.com Summary: Discover how an established beauty retailer SASA of Hong Kong has been running its private domain operations with Tencent tools.
How La Mer China has been leading the high-end beauty innovations as a benchmark
This is TRL Insights Blog, first published on the Apr. 29th 2021 in TRL Insights at www.t-renaissance.com Summary: Exclusive interview with General Manager of LA MER China: Daily sales of WeChat mini programs doubled, private domain business experience of high-end beauty
Discover how a legacy jewlery brand operating with over 1,000 stores turned 2020 into a growth booster
This is TRL Insights Blog, first published on the Apr. 27th 2021 in TRL Insights at www.t-renaissance.com Summary: Discover the latest omni-channel based private domain traffic operations and “cloud store” cutting-edge practices in China.
TRL Editors' Pick - Inside Estée Lauder’s rethink on digital shopping, a VOGUE China's view
This is TRL Insights Blog, first published on the Apr. 22nd 2021 in TRL Insights at www.t-renaissance.com Summary: Discover the latest insights from VOGUE CHINA upon the future of digital shopping from ESTEE LAUDER.
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