In this episode of the Flower Farmer Forum podcast, Liz discusses the critical choice between chasing time or money in the context of flower farming. She shares her personal journey through the ups and downs of running a flower farm, emphasizing the importance of investing in systems and understanding the seasons of business. Liz highlights the challenges of growth, the necessity of organization, and the balance between working hard and maintaining sustainability. The conversation serves as a guide for farmers and entrepreneurs to navigate their own paths in business.

Takeaways

• You can chase time or you can chase money, but not both.
• Building a foundation is crucial for achieving goals.
• Investing in systems can lead to long-term sustainability.
• Chasing time often requires hiring more peopl ...