How I Built It was a short interview show — 30 minutes at most — built on the same five questions every time, ending with "do you have any trade secrets for us?" The predictability is what made it work for the first hundred-plus episodes, the way a procedural show gives you a format you can settle into. The question that mattered most was the one about failure, because in 2016 everyone was talking about their wins and almost nobody was talking about what went wrong. I'll admit past me used "I like to be surprised along with my guests" as an excuse to skip research, and I don't agree with him anymore.

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