Ep. 11 Building a Brand, Shaping a City. With Umi Wagoner.
Sound Track | The Chamber Podcast di Tacoma-Pierce County Chamber
Note sull'episodio
On this episode of The Chamber Pod, we're joined by Umi Wagoner, co-creator of eTc Tacoma and founder of Umi’s Corner, for a conversation about creativity, entrepreneurship, community, and finding the freedom to build what inspires you.
Umi shares the story behind eTc Tacoma, the streetwear brand he launched with co-founder Perris Wright more than a decade ago. What began as a niche idea rooted in Tacoma culture has grown into a recognizable part of the city’s creative identity, with eTc becoming known for its limited-release collections and distinctive celebration of the 253.
We explore what it means to build a business in the community where you grew up and how Tacoma has influenced Umi’s creative perspective. He shares insight into his creative process at eTc, from imagining an idea to executing it in a way that co ...