Business Story Conversations definitely affect the Bottom line. Professors David Boje Ph.D. and Grace Ann Rosile Ph.D. have been teaching and consulting to businesses about the profit and loss due to business story conversations. Boje has 30 books and 150 articles on the Business story conversations, and does keynotes and seminars. Boje and Rosie host an annual conference.

Business Story Conversations are important for two reasons. First, story is the main sensemaking currency of business. Second, businesses have conversations in every department at every level, and these conversations affect the bottom line. It's simple, better story conversations are more effective, efficient, and profitable. Poor story conversations create all kinds of costs you don't need.

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