Why Trust Is the Real Currency of...

Why Trust Is the Real Currency of Social Media for Social Impact

Social Media for Social Impact di Dr. Misha Kouzeh

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In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh interviews Jessica Jackley, founder of Kiva, about how trust, storytelling, and digital platforms can drive social entrepreneurship. Jessica shares how hearing Dr. Muhammad Yunus reframe poverty as a lack of opportunity inspired her to leave her job, travel to East Africa, and help launch Kiva, a platform that allows people to lend directly to entrepreneurs around the world. What began as seven loans totaling $3,000 has grown into more than $2.5 billion in loans globally. She discusses how radical transparency helped Kiva build trust, including lessons from an early fraud case that strengthened the platform’s systems and community support. Jessica also offers advice for social entrepreneurs on ethical storytelling, avoiding trend-driven noise, and building meaningfu ... 

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social impactsocial mediaSocial Media for Social ImpactDigital with a Purposenon-profitcommunity impactstorytellingsocial entrepreneurshiptrustethical storytelling