I'm joined by one of my favourite follows of all time, Kalin Sheick — florist, storyteller, boundary queen, and founder of Sweetwater Floral — for an honest conversations about building community on social media.

Kalin has built Sweetwater Floral to over 46K Instagram followers and her personal brand, Kalin Sheick to 27K+ through 12 years of consistent, authentic storytelling. And she's here to share exactly how she did it (and what she'd do differently).

In this episode, we talk about:

🌸 How to set real boundaries around your phone, your clients, and your time

🌸 The story behind "clinks" and how an accidental Instagram Stories habit helped build her community

🌸 Why consistency beats virality every single time

🌸 The behi ...