Today, we’re thrilled to welcome the brilliant Rebecca Jaquest, founder of Nyita, a brand that’s redefining luxury beauty with its unwavering commitment to ethical and sustainable practices.

Sustainability is often seen as a non-negotiable in today’s beauty market, but Nyita takes it to a level we rarely encounter. From rethinking extraction methods to developing their patent-pending sunflower wax candle—a sustainable alternative to soy—Rebecca and her team are pushing the boundaries of innovation and environmental responsibility.

In this episode, we’ll explore the often-overlooked complexities of natural ingredient extraction and the challenges of staying truly eco-friendly in an industry so deeply tied to petrochemical practices. Together, we’ll uncover Rebecca’s passion and expertise as she shares the journey behind Nyita and the f ...