In this episode of "Simply Business," John Jennings sits down with Michael DeLon, founder and president of Paperback Experts. Michael shares his inspiring journey from working in Christian radio and a startup, to serving in the ministry, and eventually becoming a marketing consultant. He opens up about the challenges he faced, including a major turning point when he couldn't gain clients due to his ministry background. This led to the transformative decision to write a book on marketing, which established his credibility and significantly boosted his business.

Michael discusses the unique process his company uses to help business owners write books without writing a word, through speaking their content. He emphasizes the power of a book as a marketing tool, sharing success stories like that of Brad, a financial advisor whose business skyroc ...