Beyond the Search Bar: Navigating the New AI Discovery Layer with Luis Antón Gollonet
GSD Venture Studios Podcasts by Gary Fowler di Gary Fowler
Note sull'episodio
Join Luis Antón Gollonet, Founder and CEO of EchoWi, for a strategic session on the most significant shift in consumer behavior since the invention of the search engine. With a background in corporate development at giants like Amadeus and a history of building AI-vetted platforms, Luis is now solving the "visibility crisis" created by Large Language Models. In this episode, we explore how brand discovery is moving from blue links to conversational answers, and how companies can adapt to ensure they aren't erased in the age of ChatGPT, Gemini, and Perplexity.
🎯 Insights You’ll Learn:
The Death of the #1 Spot: Why traditional SEO metrics are failing in an era of AI-generated summaries.
GEO (Generative Engine Optimization): The new rules for staying visible when an AI assistant is the primary interface for your customers.
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