Join Ayan Roy, Founder and CEO of Gratis Intelligence, for an inside look at the last great data frontier: the "black box" of offline alcohol sales. While e-commerce tracks every click, nearly one-third of alcohol transactions still happen in a data vacuum. In this episode, we explore how Ayan is replacing outdated, ambassador-led sampling with automated, POS-integrated systems that turn a free drink into a measurable data point—effectively building the infrastructure layer for the hospitality industry.

🎯 Insights You’ll Learn:

The Black Box Problem: Why $1 out of every $3 spent on alcohol remains invisible to brands and marketers.

Point-of-Sale Integration: How Gratis connects directly with hospitality systems to verify every single sample.

Beyond the Brand Ambassador: Moving from subjective "booth" metrics to objective, ...