Peptides, marketed as sophisticated, cleaner alternatives to conventional anabolic steroids, have rapidly transitioned from obscure university research findings to a staple of injectable items pitched by the fitness influencers, praised for their supposed ability to melt fat, build lean muscle, and speed recovery with minimal side effects. But why has peptides exploded in popularity within the fitness and “brosphere” of social media? Is there a fundamental physiological property that peptides can provide or are we just trapped in another fad?

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