121523 Part 4 - Santa Cruz Metro Board Meeting - transcript summary

This summary was generated with AI.

Danielle Glagola, SC Metro Marketing Director, detailed their extensive community outreach efforts in a meeting. She highlighted the improvements in services such as more frequent buses to Cabrillo College, the return of routes 90x and 3, and their ongoing development of promotional banners. Their marketing strategy encompasses various channels, including organic social media posts in English and Spanish, digital creatives, Spotify ads, and Spanish radio ads. They have also placed print ads in local newspapers like the Santa Cruz Sentinel, Press Banner, Pajaronian, and Good Times.

Additionally, the metro has produced bilingual fact sheets, brochures with route maps, and informational material available on all vehicles, at tran ...