Naver: The Green Window That Out-...
Naver: The Green Window That Out-Googled Google | The Story Real Korea

The Story Real Korea di Jacob Lee

Note sull'episodio

Google wins almost everywhere on Earth — but in South Korea it comes in second, to a green search box called Naver. How did a 1999 startup out of a Samsung side project beat the world's biggest search engine on its home turf, then send a messaging app to conquer Japan?

In this episode of The Story Real Korea, we open the "green window": Naver's insight that the Korean-language internet barely existed, the Knowledge iN Q&A machine that built a content moat Google couldn't crawl, the birth of LINE after the 2011 Japan earthquake, the LINE–Yahoo merger, and Webtoon's Nasdaq debut.

In this episode: • Born from a Samsung "Web Glider" project • Building the Korean internet with Knowledge iN • Why the "green window" won • LINE conquers Japan • Webtoon goes global New to the show? The Story Real Korea tells the true, surprising stories be ... 

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Parole chiave
korea, naver, line app, webtoon, korean tech, search engine, korean business, business history, lee hae-jin, k-culture, business podcast, storytelling, the story real korea