Anyone who visits Korea ends up in the same place: Olive Young. So how did one health-and-beauty chain become the beating heart of K-beauty — and a shopping pilgrimage for tourists from all over the world?

In this episode of The Story Real Korea, we trace Olive Young's rise from Korea's first health-and-beauty store in 1999 to a retail giant with roughly 1,400 shops and around 70% of the market — the launchpad that turns tiny indie Korean brands into global sensations, and the online "Global Mall" shipping K-beauty to some 150 countries.

It's the story of how a store became a gateway, and how "let's stop by Olive Young" became something travelers say in every language.

In this episode: • Korea's first H&B store and the CJ connection • Why foreign shoppers flock to Olive Young • The indie-brand launchpad machine • Going globa ...