In 1995 Mickey pioneered the company and industry, Sales Activity Management. In the same year Joe signed for his college internship and came to the industry. This is where he discovered the SAMBook® which made him into the salesperson he is today. When Mickey was starting out in the industry, he was told a phrase he would never forget, which is, salespeople are born not made. He wanted to prove this phrase wrong and that gave him the motivation to create his company. From there the name and concept, Sales Activity Management, was born. He took this empowering concept to the world to help everyone become successful. In this episode you will learn that some may have natural talent but the individuals who are putting forth the consistent effort to improve will be the one to succeed.