Title: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Authors: W. Chan Kim, Renée Mauborgne Genre: Business / Strategy Publication Date: Copyright 2005 available on Amazon: https://amzn.to/4kgo1Qd

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Escape the bloodbath of head-to-head competition and discover how to create uncontested market space with Blue Ocean Strategy. This groundbreaking book challenges companies to break out of the red ocean of bloody competition by making the competition irrelevant. Instead of fighting for shrinking demand, learn how to grow demand and break away from rivals. Authors W. Chan Kim and Renée Mauborgne introduce a systematic ap ...