"Nobody knows what the heck they're doing. It's the people willing to go out there and do it that are gonna be successful."

Lauren Goodell left a successful sales career to launch a startup while caring for both parents through serious health challenges and managing her own chronic illness. She shares lessons on resilience, leadership, customer discovery, and building a sustainable company.

• Left corporate sales and took a pay cut while navigating her mother's stage-four cancer diagnosis, her father's Parkinson's diagnosis, and her own chronic illness

• Conducted 300+ customer discovery conversations before building the product, using those conversations to identify design partners and ultimately pivot the company toward a stronger opportunity

• Learned through repeated cycles of burnout that leadership requires boundarie ...