She spent years as a seller sceptical of sales enablement's impact. Now she manages it for 250+ sellers at HubSpot.

In Episode 7 of Sales Rewritten, Ally Kavanagh - Lead Enablement Partner (EMEA) at HubSpot, and a sales professional who's worked in Boston, New York and London - shares what 15+ years in the sales game has taught her.

We cover:

◼️ Starting out in radio - with a phone book, a laptop, and all of Massachusetts as your territory

◼️ What HubSpot has taught her about mindset, competition and consistency

◼️ Why selling in Europe is harder than the US

◼️ The making of a successful enterprise deal

◼️ MEDDIC: why it works + why it keeps everyone honest

◼️ AI in sales: what HubSpot is experimenting with right now + where we need to draw the line

◼️ Sales enablement: why does it get such a  ...