Alix Kram is a highly accomplished and decorated professional in brand licensing and collaborations, being recognized by License Global as one of the Top 40 Under 40. Her work includes many diverse and groundbreaking collaborations with Nickelodeon, Warner Music Group, and her own marketing and branding agency, KRAMcollective. But what does Alix think of our trademark-themed Cereal Gauntlet? Check out the extended interview with portions of the interview that we couldn't fit into a 25 minute YouTube episode!