They entered HR tech at the worst possible moment: the remote-work boom was over, the category was overcrowded, and every keyword was already taken. Yet BuddiesHR still managed to grow, because they tested every hypothesis so radically that, at one point, they even built a competitor to themselves.

This episode focuses on J.Y. Delmotte, the co-founder of BuddiesHR. He explains how they chose to bootstrap after raising $6M in VC funding.

J.Y. shared his sharpest insights — what they did, why they did it, and what results it led to:

• how they entered one of the most overcrowded HR markets in 2023 — when the remote-work boom was over, Slack apps looked interchangeable, and every relevant keyword was already dominated
• why they stayed a two-founder team in a market where everyone hires early — and how this constraint forc ...