What if your $200,000 a month Google ad budget was doing almost nothing, and the leads would have shown up anyway? Kurt Uhlir turned off exactly that amount in B2B paid media and watched close rates stay flat. That's just one of the things he's learned across 60+ corporate transactions, 20+ patents,

and a dozen industries. As CMO of Easy Home Search a Zillow competitor built on consumer data privacy, and a board member of CEO Netweavers, Kurt breaks down the real difference between growth mode and scale mode, what demand generation actually looks like in 2026, why 99% of marketers are not capable of doing it, and where you should actually be putting your marketing dollars right now.

About Ready Set Exec: Founded by Managing Partners Patrick Shea and John Pezoulas, Ready Set Exec is a premier North American executive ...