In this episode of Ready Set Exec: Fractional CRO, Neil Weitzman (founder of weitzmanGTM) breaks down the rapidly evolving B2B sales landscape. Discover why traditional outreach like cold email and Google Ads are failing in 2025, how AI is disrupting revenue operations, and the exact strategies founders need to survive and scale. Whether you’re a startup founder or a seasoned executive, this masterclass in Go-To-Market (GTM) strategy is mandatory listening.

Key Takeaways:

• Why brand building is your ultimate sales moat.
• The psychological friction of transitioning from founder-led sales.
• The rise of AI SDRs and digital coaching avatars (like Avarra).
• Why old-school tactics like direct mail and $100 bobbleheads are cutting through the digital noise.
• How to avoid the d ...