Join Dave Nemo and Jimmy Mac on Nemo Nation as they sit down with Elisabeth Barna, founder and principal of EAB Strategies, to discuss the power of storytelling in trucking and the importance of amplifying the industry’s voice. With over 35 years of experience in trucking and logistics, Elisabeth shares her insights on how the industry can celebrate drivers, engage communities, and build on initiatives like National Truck Driver Appreciation Week (NTDAW).

In this episode, Elisabeth breaks down strategies for:

Highlighting trucking’s workforce and building industry pride

Effective storytelling for media, policy makers, and communities

Engaging drivers, employees, and emerging leaders

Using surveys and focus groups to improve company culture and driver retention

Planning impactful events to showcase trucki ...