Why do so many ambitious, growth-stage companies hit a ceiling? In this episode of Put Me In, Coach: I'm Ready to Scale, host Eugene Terk sits down with Scaling Up coach and veteran marketer Keith Bush (Keen Momentum) to discuss why casting a wide net in marketing actually dilutes your business growth.

Together, they break down the critical steps to moving beyond generic marketing, defining a hyper-specific Ideal Customer Profile (ICP), and translating that clarity into an operational Brand Promise.

In this episode, you’ll learn:

• The Danger of Generic Marketing: Why casting a wide net harms growth-stage companies.

• Demographics vs. Psychographics: How getting into the mindset and daily challenges of your target audience helps refine your message. ...