In this live-recorded episode of Psyche of Sales, Johnny is joined by Kyle Ross for a frank and practical conversation on objection handling: what it really means, why it’s often misunderstood, and how to do it well.

This session unpacks why objections aren’t a bad thing, what they often signal beneath the surface, and how best sellers use them to build trust, deepen understanding, and move the conversation forward.

What you’ll hear:

• Why objections are often requests for clarity rather than genuine problems
• What to do when a buyer says “we’re too busy” or “it’s too expensive”
• Four simple but powerful objection-handling techniques:
  • Acknowledge & Explore
  • Acknowledge & Ignore
  • Explore the Opposite
  • Ask: “How would you solve it?”
• Ho ...