⚠️ Trigger warning: Suicide

In this episode, The Two Russells are joined by Sam Cerrone of Cerrone Estates one of EXP’s top performers, part of its elite icon group, and a true million-pound agent, having billed over £1m in fees in just five years. Sam’s journey is far from ordinary. She started out as a hairdresser, then rose through the ranks in estate agency, running the largest Countrywide branch in Selly Oak before being abruptly let go by email on a Sunday night. That setback didn’t stop her, instead, she built a business from the ground up, powered by personality, organisation, and especially Instagram. With 12k followers and 85% of her leads coming from social media, her face is now her brand. She’s so in demand that she sometimes pauses new instructions — with clients waiting until she’s ready to sell their home.