What does a circular economy actually look like in practice for a children's clothing brand?

Not in theory. Not in a strategy document. But in the messy, energising, sometimes frustrating reality of running a retail brand — managing teams, navigating logistics, and trying to change the way your customers think and behave?

That's the question at the heart of this episode, and Jacob Faull answers it with remarkable honesty.

Jacob is the co-founder of Nature Baby, a New Zealand-born children's clothing label he started with his wife Georgia about 25 years ago — born out of frustration at not being able to find organic, natural clothing for their first child. Today, Nature Baby operates stores in Auckland, Wellington, and Sydney, works with over 80 stockists across Australia and th ...