In this episode of Profitable Performance Marketing, host Jake Fuller chats with Tricia Meyer, the multifaceted Executive Director of the Performance Marketing Association (PMA). With a legal background and two decades of industry experience, Tricia navigates listeners through the labyrinth of resources available in the affiliate marketing world. The episode spotlights how the landscape has evolved over the last decade, making information more accessible even as the work gets more complex. Everything from navigating FTC guidelines to leveraging card-linked offers, Tricia demystifies the abundance of free resources out there. The discussion also underscores the importance of indust ...