When a client calls in a consultant, they often expect someone with x-ray vision — an expert who can walk in, scan the room, and instantly identify the problem. But here's what that consultant actually sees: a kitchen where no one knows where the measuring cups are, the recipe is in the wrong units, and the ingredients might be expired.

In this episode, Toby and Chris pull back the curtain on what really happens during a technology implementation and why the software is almost never the actual problem. Drawing from recent client work at Magic Button Labs, they dig into:

• Why most people use their tools at 50% capacity — at best
• How process debt gets baked right into your new system if you don't deal with it first
• The "high-low problem" — and why successful implementations always need two people in the room
•  ...