Does your company offer an Employee Stock Purchase Program (ESPP)? Buying your company's stock at a 15% discount sounds like a no-brainer—free money, right?

In this episode of Practical Cents, Cullen Martin breaks down why that discount might not be as beneficial as it seems. We explore the hidden dangers of "Concentration Risk," the tax implications that can wipe out your gains, and where your money might serve you better.

Before you enroll in your next open window, watch this to ensure you aren't putting too many eggs in one basket.

In This Episode, We Cover:

00:00 – Intro: What is an ESPP?

00:46 – The danger of Single Stock Risk (Concentration Risk).

01:25 – Your livelihood is already exposed: Salary, Healthcare & 401k.

01:57 – The "Free Money" Myth: Market vol ...