A gene that governs fruit fly embryonic development is named sonic hedgehog because a scientist's wife brought home a magazine with a video game ad in it. That is where this biography of a blue hedgehog in red shoes begins: a mascot engineered in 1990 as a Mario killer to show off the Genesis's 16-bit speed, with shoes modeled on Michael Jackson's Bad album boots and an attitude modeled on Bill Clinton.

We follow Yuji Naka's curved-surface physics demo, the rejected teal rabbit, the free bundling that took Sega to 65 percent of the North American market, Tails and Knuckles, the lock-on cartridge that joined Sonic 3 and Sonic and Knuckles, and the frantic split between American and Japanese teams. Then the fall: the cancelled Sonic X-treme, the Dreamcast, Sega's 2001 exit from hardware, Sonic Heroes crunch, Shadow the Hedgehog with guns, the ...