In 1887 a young woman willingly checked herself into an insane asylum on Blackwell's Island, only to discover that once labeled insane, every rational word she spoke confirmed her diagnosis. This episode follows Elizabeth Jane Cochran, known as Nellie Bly, who invented a new kind of immersion journalism that changed laws and broke a fictional world record. We trace her rise from a penniless teenager who answered a sexist column to one of the most famous women in the world.

Her ten-day expose of the asylum's freezing baths, rancid food, and abuse sparked major reforms and launched the era of stunt reporting. She then circled the globe in just over 72 days, beating Jules Verne's fictional benchmark, before pivoting to become a major industrialist whose company produced the model for the modern 55-gallon oil drum. Betrayed by embezzling manage ...