How did a deliberately understuffed $5 plush toy become the world's first internet sensation, account for 10% of all eBay sales, and send counterfeit smugglers to federal prison? The Beanie Babies craze was a real master class in artificial scarcity, mass delusion, and the dawn of online commerce.

This episode unpacks how Ty Warner turned floppy beanbag animals into high-stakes financial assets, why the heart-shaped tags mattered more than the toys, and how the bubble that wiped out everyday collectors left Warner's company perfectly insulated.

• The humble 1993 launch with nine characters and an 'anti-teddy bear' design the toy industry dismissed as cheap
• How a factory shortage of Lovey the Lamb accidentally triggered the discontinuation strategy and weaponized loss aversion
• The 36-units-per-store limit, refusal to ...