Imagine navigating the absolute wild west of the internet while searching for critical, time-sensitive medical information, sifting through a nightmare landscape of search results to distinguish between safety and scams. In this episode of pplpod, we conduct a structural archaeology of Plan C, a nonprofit organization that fundamentally rearchitected how people in the United States interact with Medication Abortion. We unpack the "Mystery Shopper" origins of 2016, analyzing how the founders utilized lab tests and independent data to build a rock-solid foundation for a Public Health Campaign. We explore the "Telehealth Acceleration" triggered by the 2020 pandemic and the subsequent regulatory shifts in FDA Protocols that moved virtual care into the mainstream. By  ...