What if the reason you buy a product is not the product itself, but the invisible system of persuasion behind it?

In this episode of pplpod, we take a deep dive into Chime Communications Limited (Chime Group) — the London-based marketing services and public relations powerhouse that helped shape consumer behavior, corporate messaging, and public perception across industries ranging from tech and telecom to agriculture, energy, and biotech.

We unpack Chime’s bizarre origin story (including its brief life as “The Carpet Tile Company”), its rise through acquisitions and management buyouts, and how it built a sprawling communications empire with 54 companies