What does it actually mean to be an "influencer"? In this episode of pplpod, we go beyond the selfies to explore the history and business of social media fame. We trace the origins of the term from its 17th-century religious roots to the unexpected "original media influencer": First Lady Eleanor Roosevelt, who built a personal brand through radio, columns, and endorsements long before the internet existed.

Join us as we break down:

• The Definition: How influencers distinguish themselves from traditional celebrities by building grassroots online presence and authenticity.

• The Hierarchy: The difference between nano, micro, macro, and mega-influencers, and why brands often prefer smaller, more dedicated followings.

• The Business Model: How the industry evolved from early  ...