(Pod)vertise: The ultimate podcast for education marketers | Podcast in RSS.com

(Pod)vertise: The ultimate podcast for education marketers

(Pod)vertise: The ultimate podcast for education marketers

di Pink Orange Media

Marketing Tecnologia

Stagione 1

International student recruitment 101

Tune in to our captivating podcast series on international student recruitment. Join us as we delve into the dynamic world of recruiting students from around the globe. From navigating cultural nuances to leveraging digital strategies, this episode explores the ins and outs of attracting and enrolling international students.

UGC aka free content that converts? 🤨

To connect with an audience, we must immerse prospects in authentic experiences that resonate with them. User-generated content (UGC) promises to do just that. It can captivate, engage, and inspire - a game-changer in education marketing. In our latest audio book, we venture on an exhilarating journey, uncovering the secrets of leveraging UGC to propel education marketing to new heights.

Branding 101

Our new (Pod)vertise episode teaches the secrets of building a strong brand identity in education marketing! Discover the key elements that make up a successful education brand and how to create a consistent image and voice to stand out in the crowded landscape of education options. Maximise enrollments, foster loyalty, and build the right brand. Tune in now and take your branding to the next level!

Dissecting the enrolment funnel: From funnel to flywheel

The traditional sales funnel is a tried and true method for bringing new customers into the fold. It's simple, works well, and is easy to use as a framework for generating leads and closing sales. That said - today’s generation of students is more informed. They have more options. And they know it! Listen to our audiobook to discover if the flywheel approach is what your institution needs.

The Psychology of marketing, pt.2: Leveraging its principles to become a better marketer

The Psychology of marketing is a vast field, and there is no one-size-fits-all approach to using it effectively. There is a lot of overlap between marketing and Psychology. As an education marketer, you're likely familiar with the concept of human behaviour. But have you ever wondered why we do the things we do? Or how this could apply to an educational marketing campaign? You will find out by listening to this podcast.

The psychology of marketing, pt.1: Understanding the brain's decision-making process

Being a marketer is anything but boring. We venture to guess that almost all of us will agree that one of the most rewarding aspects of our vocation is being provided with the unique opportunity to discover new ways to trigger a favourable audience response—all done with well-worded copy, and a visually appealing creative. Discover the psychology of marketing in part one of our ebook.

The ultimate guide to influencer marketing

Countless (higher) ed marketers are turning their attention to influencer marketing to help them reach their goals. However, the entry barrier can appear insurmountable, and there are multiple stumbling blocks along the way. How do you choose an influencer? What are some attainable goals and KPIs? How do you define success in the first place?

Getting to know Gen Z: Meet the digital natives

Marketers have honed in on Millennials as the emerging stars of company decision-making and consumer spending for years. Meanwhile, Generation Z has been mostly ignored by marketing research and has been regarded as a group of teenagers infatuated with their phones. In this episode of (Pod)vertise, we talk about how Generation Z has quietly been rising into a significant market force.

The future of marketing: The case for storytelling

Storytelling is an art - and a lost one at that. Storytelling is an irreplaceable tool for any marketer. In this episode of (Pod)vertise, you’ll discover the fundamentals of storytelling, along with tips and tricks for you to use to master the art.

Welcome to (Pod)vertise!

Time is a valuable resource, and we respect yours! That's why we started (Pod)vertise - so that you can get all the benefits from our resources simply by tuning in to the latest episode! This is a platform where we discuss and present all things digital marketing & advertising. This is your chance to be the first to hear the inside-scoop, as well as free access to our monthly audiobooks.